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Why Your “Dear Seller” Letter May Be Met With A “Dear John”

2008
06.10

Several years ago, when homes sometimes sold within hours, prospective buyers often drafted “Dear Seller” letters, an accompanying personal note to help purchase offers stand out in a multiple-bid situation.

Today, some buyers are writing a different kind of letter to win a seller’s favor — a letter explaining why the buyer’s offer is so far below the seller’s asking price.

You can’t blame buyers for trying to explain themselves, but after reading this tongue-in-cheek piece from The New York Times, it’s clear that real estate negotiations between a buyer and a seller are simply a matter of perspective.

Whereas a buyer may use Fear to get his price, a seller may counter with Hope.

The article drafts a buyer letter and a suggested seller response. Both letters are powerful and persuasive, and hint at the real truth in real estate — that reaching a purchase price agreement is only as difficult as finding a buyer and a seller committed to working together.

And that match happens every day in every city in America — even the ones in which the housing market is reeling the most.

It’s been said that a listing price is just a starting point for conversation, but if that conversation starts with “Dear Seller” and the seller is feeling hopeful, don’t be surprised if you get a Dear John in response.

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